Distribution & Client·Capability hub

Wholesale & Platform Distribution

Reaching intermediaries and platforms: fund order routing, platform listings, flow data and distributor CRM.

We currently map 15 vendors in wholesale & platform distribution within distribution & client, 8 with detailed profiles covering funding, size, and positioning. The landscape below shows who leads, who challenges, and how each platform approaches the problem.

What's shifting

From shelf space to model inclusion

Getting into a model portfolio is the new shelf space. This is the seam where the asset and wealth sectors trade directly with each other.

Quick quiz

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How the work actually gets done

The top software vendors firms use here, and the features those tools actually ship.

Market landscape

15 vendors · 8 with profiles
LeaderEstablished, scaled incumbents.ChallengerMeaningful traction, gaining share.AIAI-native — built around LLMs / agents.DigitalDigitally native — app-first, no branches.

Also covers this

These platforms are catalogued elsewhere but ship wholesale & platform distribution as part of the product — worth seeing when you shortlist.

Related capabilities in Distribution & Client

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